What is meant by "behind-the-meter" generation?

"Behind-the-meter" generation refers to energy produced by a user at their own facility or property, particularly in a way that allows them to consume that energy directly. This type of generation typically encompasses systems like solar panels installed on rooftops or small wind turbines used by residences or businesses.

The primary advantage of "behind-the-meter" generation is that it allows consumers to reduce their reliance on the grid, potentially lowering their electricity bills and increasing energy independence. This concept emphasizes local generation that feeds directly into a consumer's energy needs rather than being distributed through the broader power grid.

In contrast to this, energy generated at a power plant (as noted in the first choice) is typically intended for sale and distribution rather than direct consumption. The second option focuses on external consumers, which implies a transaction beyond the immediate consumer's property line. The last option relates to selling power on the energy market, which is also not aligned with the direct consumption aspect of behind-the-meter generation. Thus, the idea encapsulated in the selected answer aligns closely with the direct use of generated power within the same location where it is produced.